Latest iPhone TV ad highlights video editing
Posted Jul 3rd 2009 3:00PM by Michael Rose

The ad is airing now, and continues the feature-focused ad series for the 3GS that started with Copy & Paste and Voice Control. It's a shame they can't do ads for Tethering & MMS, or Cooking An Egg.
Side note: does it seem weird to anyone else that the "Itchy" ad features a compass app (Tommy Westerberg's Compass Go) that came out prior to the release of the 3GS?
Thanks Chris F.

Reader Comments (Page 1 of 1)
Brady said 4:28PM on 7-03-2009
Is it just me, or did Apple's Quick Time player suddenly start looking similar to a generic flash video player?
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Maple said 3:38PM on 7-03-2009
Wow, that was some fast compression of that video... ;o)
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high fivers said 4:32PM on 7-03-2009
Doesn't editing require at least 2 clips cut together to make something new? What this ad refers to as editing is simply trimming video.
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KeynoteKen said 10:49AM on 7-04-2009
Since trimming is one of the actions that can be performed as a means of editing video content, I guess they "could" have said,"A very limited form of editing your video called trimming", but since they truncated the sequences, they likely truncated the text as well :)
Matthieu said 4:57PM on 7-04-2009
How hideous is that music they're using? Very poor show.
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David said 9:58PM on 7-04-2009
It's Matt Costa - Mr. Pitiful. The real song is actually pretty good!
igotmark said 11:37AM on 7-05-2009
testing
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Up in Smoke said 11:40AM on 7-05-2009
testing
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NoAndThen said 9:32AM on 7-09-2009
Yeah, I remember seeing an iPhone ad spouting off about how great the compass was about 2-3 weeks before the 3GS and I was like, wow somebody is getting canned for that slip up. But who knows.
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