Apple launches Music Movies on iTunes - The Unofficial Apple Weblog (TUAW)

Posted Nov 4th 2009 1:00PM by John Burke

In an attempt to increase movie sales, Apple is pushing out more alternative content on the iTunes Store. Today, they've spruced up their "Music Movies" library and added a landing page to promote upcoming releases. Music Movies are music-themed movies, concerts and documentaries that generally feature exclusive content and behind-the-scenes footage.

While the selection is currently limited, Apple does offer a few movies that are not available anywhere else, such as an exclusive Kings of Leon concert DVD among other selections such as U2's "Rattle and Hum" and "John Lennon Imagine". In addition to the added content, a prominent landing page has been created that is dedicated to this genre of film.

Apple also plans to negotiate early access to music-themed movies and is trying to make the content available for download long before it is available in stores.

Tags: concerts, exclusive content, iTunes, Music Movies, MusicMovies

Reader Comments (Page 1 of 1)

Noah Ramon said 2:17PM on 11-04-2009

Hm. Considering all the rumors about how contracts were set, combined with the recent Warner Archives release, I wonder if they might get a GOOD copy of Urgh! A Music War? (I mean, if it can be shown in HD on cable...)

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DJ said 3:11AM on 11-05-2009

no HD, no interest... I have not bought a single standard def movie since HD was announced, except that there are almost no HD movies on iTunes...

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